BUAD 307
Marketing
Fundamentals

 

 

 

Exams

Exam
Date
Material Covered
Structure
Midterm
3/8

Class: Material up to and including International Marketing

Socionomics: All chapters

 

• Forty multiple choice questions (80 points) and
• Four short answer questions, out of which you will be asked to answer any three (30 points).
•One "issue spotter" case (10 points)
 

Study guide for classroom material: To be posted
Study guide for Socionomics: To be posted
Midterm #1--Fall, 2008 --> Key
Midterm #2--Fall, 2008 --> Key
Midterm #1--Spring, 2008 --> Key
Midterm #2--Spring, 2008 --> Key
Final
5/7

• Selected cumulative material covered in class as indicated on the study checklist that will be provided;
• Classroom material from “Consumer Behavior” through “Pricing”

• Forty multiple choice questions (120 points)
• Three short answer questions, of out which you will be asked to answer two (20 points).
•One "issue spotter" case (10 points)

Study guide: To be posted
Sample Final: To be posted
Actual Fall, 2008 Final --> Key and Sample Short Answers
Actual Spring, 2008 final --> Key and Sample Short Anwers
Actual Fall, 2007 final