BUAD 307
Marketing
Fundamentals

 

 

 

Exams

Exam
Date
Material Covered
Structure
Midterm
3/8

Class: Material up to and including International Marketing

Socionomics: All chapters

 

• Forty multiple choice questions (80 points) and
• Four short answer questions, out of which you will be asked to answer any three (30 points).
•One "issue spotter" case (10 points)
 

Study guide for classroom material
Study guide for Socionomics
Sample Midterm --> Key and Sample Short Answers
Relevant Questions From Past Exams

Narrated Discussion of Midterm Multiple Choice Questions:
     Version A
     Version B
     Version C
Final
5/7

• Selected cumulative material covered in class as indicated on the study checklist that will be provided;
• Classroom material from “Consumer Behavior” through “Pricing”

• Forty multiple choice questions (120 points)
• Three short answer questions, of out which you will be asked to answer two (20 points).
•One "issue spotter" case (10 points)

Study checklist for final
Sample Final --> Key and sample short answers --> Narrated discussion
Relevant Questions from Past Exams