Welcome
to BUAD 307: Marketing Fundamentals!
This
course meets twice a week--once as a two hundred student lecture session and in
subsequent discussion sections of forty students each.
Although
the syllabus for the course will be handed out in "hard" copy during
our first lecture session on Monday, I thought some of you might want to have
an advance "peek." The syllabus is now available at
http://www.buad307.com/syllabus.pdf . Since I have included extensie
information on various phases of the course project, the syllabus is rather
lengthy. Please do not let that intimidate you! I believe that it is most
useful to provide as much needed information as possible up front. The table of
contents will hopefully be useful in locating needed information throughout the
semester.
The
course web site is http://www.buad307.com . This site will contain study
guides, sample assignments, PowerPoint files, and other information that will
be made available throughout the semester. A major revision has been made to
the web site this semester, so it is not yet complete.
Our
textbook for this semester is Charles W. Lamb, Joseph F. Hair, and Carl
McDaniel (2009), MKTG 2.0 (2008-09 edition), Thompson South-Western, ISBN-10:
0324659806; ISBN-13: 978-0324659801. . This book is available at the USC
Bookstore for $57.50 and from online retailers such as Amazon.com . The price
at Amazon.com is $46.13
(http://www.amazon.com/MKTG-2-0-2008-Student-Printed/dp/0324659806/ref=sr_11_1?ie=UTF8&qid=1219168229&sr=11-1).
One copy is also available on reserve in the Crocker Library on the second
floor of Hoffman Hall.
As
a bit of a personal introduction, I hold a Ph.D. in marketing from the Marshall
School of Business (1998), an M.B.A., and a B.A. in political
science/psychology from Cal Poly State University, San Luis Obispo. I have
taught at the MSB, the University of Maryland, the George Washington
University, U.C. Riverside, and San Diego State University. My teaching specialties
are Consumer Behavior and International Marketing. My research interests focus
on consumer behavior, pricing, branding, non-profit marketing and fundraising,
corporate philanthropy, and "win-win" deals. In addition to my
personal and BUAD 307 web sites, I also maintain
http://www.ConsumerPsychologist.com , which provides an introduction to
marketing, consumer behavior, international marketing, food marketing, and
distribution.
Please
feel free to stop by my office. I will be in most of this week. Once classes
start, my official office hours will be Tuesday, 12:00-1:00 p.m.; Wednesday,
11:00 a.m.-1:00 p.m.; and Thursday, 1:00-3:00 p.m. However, I am in the office
much more than that and can usually see you on a "walk-in" basis
except for the last half hour before a class.
Lars
Lars
Perner, Ph.D.
Assistant
Professor of Clinical Marketing
Department
of Marketing, Marshall School of Business
University
of Southern California
Los
Angeles, CA 90089-0443, U.S.A.
Phone:
(213) 740-7127 Cell: (760) 412-0154
perner@marshall.usc.edu
http://www.LarsPerner.com
http://www.ConsumerPsychologist.com
Blog:
http://delightfulreflections.blogspot.com/
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