BUAD 307
Marketing
Fundamentals

 

 

 

Welcome

Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Hoffman Hall 603, 701 Exposition Blvd.
Los Angeles, CA 90089-1421
Phone: (213) 740-7127
perner@marshall.usc.edu
http://www.LarsPerner.com


Syllabus

Blackboard Collaborate Instructions

Study Checklist for Final Exam 

Replacement Participation ID Template

Secondary Sources Handout

Creating a News Alert in Google

Spring, 2018 Electives

Recommended Marketing Course Work by Career Objective

Marketing Career Tracks

How to Use the Blackboard Collaborate Ultra Room

Some Pointers on Doing Well in This Course

Research Participation Information

Student Background Form--please help me get to know you!

Course Facebook Page

Instructions for Signing Up for
Project Proposal Discussion Appointment

Expected Textbook Preparation (Study Guide)

Study Guide and Discussion Preparation for Contagious

In-Class Activity For First and Second Week Discussion Sessions

USC Marshall Critical Thinking Initiative (USC-CT)

Marshall School of Business Career Videos