BUAD 307
Marketing
Fundamentals

 

 

 

Welcome

Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Hoffman Hall 603, 701 Exposition Blvd.
Los Angeles, CA 90089-1421
Phone: (213) 740-7127
perner@marshall.usc.edu
http://www.LarsPerner.com


Historical Photos of USC

Syllabus

Student Background Form--please help me get to know you!

Research Participation Information

Brief Interdisciplinary Paper Guidelines 

Weeks 1 and 4 In-Class Activity

Sample Brief Interdisciplinary Paper

Secondary Market Research Sources Handout

PollEverywhere Instructions

Active Shooter Precautions 

Blackboard Collaborate Instructions

Some Pointers on Doing Well in This Course

Recommended Marketing Course Work by Career Objective

Marketing Career Tracks

USC Marshall Critical Thinking Initiative (USC-CT)

Marshall School of Business Career Videos